BEFORE THE DAY
Beck's continues to do things differently and we teamed up with them for another unique interactive experience and our first event of 2011.... and it was superb!!
Participants took part in a creative art trail around Shoreditch. They discovered hidden art by big names in pubs around the area and were inspired to make their own unique Becks Art Label with the East London streets as inspiration and a camera to capture their creativity.
The photos were spectacular - from hipster foxes, to melting Rubiks cubes and Gilbert and George the creativity truly knew no bounds!
All the photos are now online - check them out!
The Beck’s Art Crawl presents the best of this distinctive archive of contemporary artwork in a unique exhibition. Eight of the most iconic Art Labels by leading international artists Tracey Emin, Jeff Koons, Bruce Mclean, Richard Long, Tim Head, Tony Oursler, Tim Noble & Sue Webster and Roderick Buchanan will be showcased across eight of the coolest bars in East London.
Prizes and glory to be won - can you face the challenge?
- Grab a couple of mates and sign up a team of two - four people. (Over 18s only. ID will be required)
- Expect a day of the most fun imaginable unleashing your creativity and discovering the artistic corners of East London.
- See your photos exhibited at Idea Generation Gallery during the event.
- Submissions will be judged, with each member of the winning team receiving a copy of a limited edition print of the Beck’s Art Label by the artist Douglas Gordon.
- The day will end with a free beer and music at Idea Generation Gallery.
Beck's Art Labels by Jeff Koons & Bruce McLean
Beck's Art Labels by Roderick Buchanan & Tim Head
"We had the best day and loved seeing the slide show of everyone photos, both on the day and now online!"
Over 18s only. ID will be required. See full Terms & Conditions.
All the images from the day of course feature in our Photos section.
Beck’s is proud to be working with Shoot Experience. The Art Crawl Live celebrates 25 years of the pioneering and iconic Beck’s Art Label – another symbol of the independent thinking which started at the brand’s inception in 1874, when Beck’s broke away from convention by packaging Beck’s in a green bottle instead of the standard brown.